Capable at Atlassian Team 2025
I’ve just returned from Atlassian Team ’25 in Anaheim, and what a journey it was! I had the privilege of experiencing all four action-packed days – from the exclusive partner kickoff to the grand keynotes and even a dash of Disney magic. In this blog post, I’ll share my personal day-by-day reflections on the conference. It was a week of insightful sessions, exciting announcements, and unforgettable moments that left me energized about the future of teamwork and Atlassian’s role in it.
Day 0: Partner Accelerate & Community Leaders Day
Kicking off with Partners: The conference began with Partner Accelerate, Atlassian’s signature partner-only event. This was a day dedicated to Atlassian solution and Marketplace partners like us, focused on learning and strategic growth. In the morning, Atlassian leaders shared insights into where the company is heading and how partners can grow with them. I spent the day deepening my knowledge through hands-on training sessions and exclusive briefings tailored to help partners align on strategy and “foster innovation” for customers. The themes were clear – cloud, AI, and scaling teamwork – all areas where Atlassian wants its partners to excel alongside them. It was also a fantastic networking opportunity; between sessions I connected with fellow partner executives and Atlassian channel managers, trading ideas on how we can grow together in the Atlassian ecosystem.
Community & Disneyland Magic: In parallel, Atlassian brought together their Community Leaders (Champions) for a special workshop day. I had a chance to mingle with some of these passionate user group leaders during breaks. Their enthusiasm was infectious – many had flown in from around the world to share best practices and get the latest updates. In the afternoon, Atlassian treated the Community Champions to something truly special: a trip to Disneyland! I was lucky to join in for some of the fun. Imagine a group of Atlassian enthusiasts taking on Disneyland – it was every bit as epic as it sounds. We enjoyed some quality moments in the park, soaking up the California sunshine and bonding over our love of collaboration tools. That outing set a joyful tone, reinforcing Atlassian’s mantra that teamwork can be fun even outside the office. By evening, everyone was warmed up for the main event to come.
Celebrating at the Partner Awards: We closed Day 1 with the Atlassian Partner of the Year Awards gala – an awards party to celebrate top partners from the past year. It was an emotional highlight to cheer on peers as Atlassian announced winners and we were honoured to be finalists in two different Atlassian Partner of the Year Awards - Teamwork Foundations Apps and AI Innovator!
Day 1: Main Conference Kick-Off – Keynotes & Expo
Opening Keynote – F1 Lessons in Teamwork: Day 2 marked the official start of Team ’25 for all attendees (5,000+ people, I’m told). The atmosphere at the Anaheim Convention Center was electric. After registration and a welcome coffee, we headed to the big hall for the opening keynote. Atlassian truly started with a roar: Formula 1 legend Jenson Button and Williams Racing Team Principal James Vowles took the stage for a conversation on high-stakes teamwork. As a huge F1 fan, I was enthralled. They discussed what it takes to succeed when victories are measured in milliseconds – how pit crews, engineers, drivers, and strategists all synchronize to perform under pressure. The takeaway was powerful: whether on a racetrack or in a fast-paced tech project, success depends on seamless collaboration, trust, and constant innovation. Jenson’s stories about split-second decisions and James Vowles’ insights on aligning 1,100 team members toward a single goal gave me chills. It drove home Atlassian’s message that teamwork is the ultimate competitive advantage, in sports and business alike. I found myself scribbling notes on how those principles apply to my own company’s projects.
Expo Hall Exploration: After the keynote, I ventured into the Expo Hall – a massive space filled with Atlassian product booths, partner stands, and hands-on demo stations. One particularly cool sight greeted us in the expo: Atlassian had brought in a real Williams Racing F1 car on display, complete with Atlassian branding. Seeing that sleek race car up close was a geeky thrill and a smart nod to the Atlassian-Williams partnership. It became a popular photo spot and a perfect metaphor for the conference’s theme “Start your engines” – a reminder that with the right teamwork (and tools), we can achieve Formula 1 levels of performance. I chatted with a few Atlassian product teams at their booths, getting early hints about upcoming features. It was great to speak one-on-one with Atlassian engineers and product managers – these Atlassians were eager to answer questions and swap ideas. Whether discussing Jira’s roadmap or brainstorming solutions to tricky use cases, the conversations were invaluable. Atlassian really encouraged this kind of peer and expert networking on the expo floor, and I took full advantage.
A Williams Racing F1 car on display in the Expo Hall brought some high-octane flair to Team ’25.
Day 2: Innovations Unveiled and Expo Energy (Wednesday)
Product Announcements Galore: Day 3 was the heart of the conference – a full day of keynotes and sessions diving into Atlassian’s latest innovations. The morning’s “Founder Keynote” was a showstopper. Atlassian Co-founder Mike Cannon-Brookes took the stage alongside President Anu Bharadwaj and others to unveil the company’s big product announcements. As a partner, I had high expectations, and Atlassian delivered a bounty of news. Here are some of the major announcements that had everyone buzzing:
Teamwork Collection: Atlassian introduced a new subscription bundle of its core collaboration tools – Jira, Confluence, and Loom – now united with AI-powered Rovo digital agents. This “Teamwork Collection” is essentially Atlassian’s core work stack offered as one integrated package, designed to help every team in an organization collaborate and share knowledge faster (with a boost from built-in AI). I loved this idea of an all-in-one bundle; Atlassian described it as their “core collaboration stack,” and it promises to simplify how teams adopt these tools together.
Strategy Collection: Aimed at leadership teams, the new “Strategy Collection” bundles Atlassian Align, Focus, and Talent – tools for enterprise planning, goal-setting, and people management – into one solution. The goal is to streamline enterprise strategy execution by connecting the work done in Jira/Confluence with high-level strategy. As someone who works with enterprise clients, I see this as a smart move to help executives drive action and keep goals aligned across the organization.
Forge & Platform Improvements: For developers, Atlassian doubled down on Forge, its cloud app development platform. They talked about upcoming improvements to Forge’s capabilities and performance, signaling that Forge is the future for extending Atlassian products. It’s clear Atlassian is committed to making Forge powerful and easy to adopt – they’re essentially paving the way for partners like us to build even more advanced integrations and apps. (As a techie, this had me very excited about what we can develop next!)
Those were just a few highlights – there were also announcements around Jira Service Management (new templates for HR and customer service teams) and new cloud offerings coming in 2026 (Atlassian Government Cloud and Isolated Cloud for regulated industries). It was a lot to absorb. The sheer volume of innovation Atlassian unveiled this year was impressive. Mike Cannon-Brookes and team painted a compelling picture of Atlassian as an AI-forward platform that’s still all about enabling human teams to achieve the impossible. Sitting in that keynote, I felt genuinely inspired – and also proud, knowing Capable can leverage all these advancements for our clients.
Conversations and Connections: The rest of Day 3, I bounced between breakout sessions and the expo hall. There were so many intriguing talks on the schedule – from deep-dives into Jira Align best practices to panels on agile teamwork. I caught a great session on how one company scaled DevOps with Jira, and another on making the most of Confluence for knowledge sharing. In between, I made sure to spend time at the Capable booth and others. This was prime time to speak with customers using Atlassian tools and hear their success stories and pain points. I had chats with teams from various industries – each conversation sparked ideas for how we could help them solve problems or adopt new features. I also reconnected with Atlassian folks I know (and met new ones) to trade insights. The expo floor truly felt like a community – everywhere you turned, people were engaging in problem-solving discussions or impromptu demos on laptops. Atlassian encouraged us to get our questions answered and “build connections,” and it really happened. By afternoon, my backpack was loaded with swag and my head with new ideas.
Evening – “Not a Party” Party: After a full day of learning and networking, Tuesday evening reminded us that fun is also part of teamwork. I headed to The FIFTH – a trendy rooftop venue in Anaheim – for the much-talked-about “Fun Inc & Friends: Not-a-Party Party.” Despite the tongue-in-cheek name, it absolutely was a party! The event, organized by some enthusiastic community folks, was an unofficial meetup of Atlassian partners, users, and staff looking to unwind. It turned out to be an unforgettable evening under the stars. With a warm breeze blowing and panoramic views of Anaheim (we even caught the Disneyland fireworks in the distance), I found myself in great conversations with other attendees – swapping stories, clinking glasses, and having a lot of laughs. The vibe was relaxed and joyful, exactly what we needed after the intense day. Huge kudos to Fun Man Andy and the crew for organizing such a fantastic gathering. I left feeling more connected to the Atlassian community than ever. It was the perfect cap to Day 2 and showed that while we might be “work geeks” by day, we sure know how to have fun too!
Day 3: Final Inspirations and the Future of Teamwork
Inspiring Closing Keynotes: The last day of Team ’25 was shorter but no less impactful. By now our brains were full, but Atlassian had saved some inspiration for the end. One of the standout sessions was a fireside chat featuring Sal Khan, founder of Khan Academy, and Ben Gomes, Google’s SVP of Learning & Education. They explored the future of learning in an AI-driven world – a topic that resonated deeply after all the talk of AI this week. The discussion delved into curiosity, continuous learning, and how technology (like AI) is transforming education and knowledge sharing. As Sal Khan spoke about asking the right questions and nurturing curiosity (even as we become adults who sometimes lose that inquisitiveness), I found myself nodding. It’s the same in our companies: an environment of learning and questioning is where innovation thrives. This keynote was a thoughtful counterbalance to the tech-heavy announcements – a reminder that at the center of all this, people and their growth matter most.
After a few more breakout sessions and final chats in the community lounge, it was almost time to say goodbye. Mike Cannon-Brookes returned to send us off, reiterating Atlassian’s vision. He emphasized how Atlassian’s platform – now infused with powerful AI capabilities – is there to empower teams to unleash their full potential. Hearing that, I reflected on everything I’d seen: Atlassian isn’t just adding flashy features; they are weaving AI and smarter practices into the fabric of teamwork. The key message was that progress is impossible alone – it’s the team that makes the magic happen, and Atlassian wants to provide the tools for those teams to do the impossible.
Key Takeaways – Teamwork’s Future with Atlassian: As I headed out of the convention center one last time, I was struck by a few overarching takeaways from the week. First, the future of teamwork is undeniably augmented by AI, but in a way that enhances human collaboration rather than replacing it. Atlassian’s new AI teammate, Rovo, being deeply integrated across Jira and Confluence is a testament to this. We’re looking at a future where mundane tasks are automated and relevant knowledge finds you proactively, so teams can focus on creativity, problem-solving and innovation. Second, Atlassian is clearly positioning itself as the platform for this future of work. The announcements like the Teamwork and Strategy collections show an understanding that tools need to work in harmony, across different levels of the organization, to truly unleash team potential. I was encouraged to see Atlassian not just launching new products, but presenting a cohesive vision where everything connects (via the Teamwork Graph, Goals, unified search, etc.) to break down silos. As Mike Cannon-Brookes noted, they’re infusing AI throughout their cloud platform to unlock organizational knowledge and accelerate collaboration.
Finally, a more personal takeaway: community and culture. This event reinforced that Atlassian’s greatest strength might just be the community it has cultivated – partners, users, and Atlassians themselves. Whether it was swapping tips with a Community Champion at Disneyland, brainstorming with a product manager at the expo, or celebrating wins at the Partner Awards, I saw an openness and shared passion that is rare. Atlassian’s culture of “open company, no BS” and putting teams first radiated throughout Team ’25. It’s clear that even as the company grows (this event was bigger than any Atlassian Summit I remember), they maintain that special Atlassian way of doing things – informal yet focused, innovative yet inclusive.
Atlassian Bash – The Grand Finale: We wrapped up the conference with the legendary Atlassian Bash, and it did not disappoint. The atmosphere was electric – a full-blown celebration with live music, dancing, great food, and a whole lot of Atlassian spirit. It was a chance for everyone – partners, customers, Atlassians – to let loose, celebrate an incredible week, and toast to the future. After four days of keynotes, sessions, and networking, it was the perfect way to close out the experience. I left with sore feet and a full heart, reminded once again that while tools matter, it's the people and community behind them that make the Atlassian ecosystem truly special.
As I fly home, I’m carrying back not just swag 😉 but a head full of ideas for Capable and our clients. Atlassian Team ’25 showed me that the future of teamwork will be more connected, intelligent, and yes, fun. Atlassian is building the rocket (or should I say race car) to get us there, and it’s up to all of us in the ecosystem to drive it to new heights. I’m excited to put what I learned into action, and I’m already counting down to Team ’26!
