Capable

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Dogfooding: How We Use Our Own Tools

When it comes to marketing at Capable, we don’t just preach productivity - we live it! We use our own tools to keep everything from blog posts to big launches running like a well-oiled machine.

Here’s a peek at how we leverage Capable for Confluence to streamline our marketing and keep the fun (and approvals) rolling in.


1. Streamlining Docs: Managing our content 🔍

Managing documentation can get messy fast, especially with so many pages, updates, and to-dos. That’s where Capable Search steps in. We use it to filter by labels, allowing us to quickly locate specific content, whether it’s a page in progress or a completed article. Need to check all pages labeled “to-do” or “update”? Just filter by the relevant label, and all the pages you need are right there.

Our search tool also makes it easy to pull up references and archived items, ensuring our documentation is always up-to-date. It’s like having an organized, instant access library that helps our team stay on top of everything in one click!


2. Getting the Green Light: Content Approval ✅

Writing a blog post is one thing; getting it out the door is another. Our Approval feature keeps the wheels turning without any back-and-forth email madness. With this tool, we draft, submit, and route our content to team members for quick feedback and sign-off. Marketing, product, and design all get a chance to weigh in, ensuring our message hits the mark.



3. Planning Key Events with Calendar 📅

Marketing is all about timing. When’s that blog post due? When are we launching our latest product update? We use the Calendar feature to track these milestones and keep everyone on the same page. Each member can view the big-picture timeline or filter by their own tasks. With Calendar, we’ve ditched scattered reminders for a system that ensures nothing falls through the cracks.


4. Visual Diagrams for Mockups and More 💡

A big part of our marketing involves explaining our product visually. That’s where Diagrams come in. From mockups of new software features to process flows, our team sketches it all out using Capable Diagrams. This not only helps non-technical teammates understand the flow but also gets everyone aligned before design begins.


Building Our Success on Our Own Foundation 🏗️

We like to think of ourselves as our own toughest customers. By using Capable to organize and execute our marketing campaigns, we not only ensure that our tools are top-notch but also make our own lives a bit easier (and more fun!). Plus, nothing says “trustworthy” like a team that actually uses what they build.

So, the next time you read a blog post from us, just know that a whole lot of Capable features helped make it happen!